ILG fined $10,200 for selling ‘Aussie Beer’, made in China
March 30, 2015
It was named “Aussie Beer”, branded in green and gold, and with “100% owned” stamped within a map of Australia.
But the Independent Liquor Group (ILG) has today been fined $10,200 for selling “Australia’s finest malt” – which is made in China.
The Australian Competition and Consumer Commission issued an infringement notice against ILG, for selling the “Aussie Beer” product between March 2014 to August 2014 in a way the commission considered misleading.
The ACCC said that the packaging and labelling suggested Aussie Beer was a product made in Australia.
Along with the misleading labels, the packaging‘s green and gold colours are colours closely associated with Australian sporting teams.
The infringement notice was issued because the ACCC had reasonable grounds to believe that ILG had made false or misleading representations about the country of origin of the “Aussie Beer” product, in contravention of the Australian Consumer Law (ACL).
“Country of origin representations, particularly those designed to grab the eye of the consumer … must be truthful.”
ACCC Chairman Rod Sims said: “Country of origin representations, particularly those designed to grab the eye of the consumer by using well known symbols, colours, or slogans, must be truthful.
“Consumers will often place a premium on the provenance of a product, but are unable to check the accuracy of those claims.
“This is particularly the case with Australian made products which encourage consumers to support local industries. Consumers are entitled to expect that prominent representations made on packaging are accurate without having to check for disclosures in the fine print.”
The payment of a penalty specified in an infringement notice is not an admission of a contravention of the ACL.
The ACCC can issue an infringement notice where it has reasonable grounds to believe a person has contravened certain consumer protections of the ACL.
The infringement notice issued to ILG is available on the infringement notices register.