ACCC seeing red: Reckitt Benckiser taken to court over multicoloured Nurofen packs
March 05, 2015
JUST a reminder: no, the pink packet doesn’t actually target period pain.
Drug maker Reckitt Benckiser could be facing millions of dollars in fines for allegedly misleading consumers with its multicoloured Nurofen packs.
RB is being sued by the Australian Competition and Consumer Commission over claims that its four Nurofen Specific Pain products — Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain, and Nurofen Tension Headache — are each formulated to treat that specific kind of pain, when in fact the products are identical.